It is an experience that varies for everyone. The process begins with odor molecules binding to olfactory receptors of the specialized epithelium, in the back of the nose. Smell begins when this binding occurs over sensory neurons. This generates an electrical signal, sent to the olfactory lobe of the forebrain. The signal then reaches other parts of the brain for processing. It reaches thalamus, amygdala which involve memory, emotion and learning with the particular scent. Hence, the smell can trigger certain, personal thoughts and memories.
It is a subtler and attractive approach to enhance customer experience and establish a signature scent for your brand. It transforms perceptions and experience for a maximum effect over ensuring customer attraction.
